 |
|||
| |||
 |
 |
 |
 |
|
|
| ||||||||||||
| ||||||||||||
|
KEI Concerns and CID Alternative
Like many folks, I have been using KEI for some time now to determine what keywords I should target with my web site. And this has led me to becoming concerned with the results KEI provides and the keywords it suggests. I need to say here that my concern is very subjective as many folks are happily using KEI and don't seem to have a problem with it. My main concern with KEI is that, by the way it works, it strongly favours demand numbers without, I feel, sufficiently taking into account the corresponding supply numbers. I need to say here that I interpret supply numbers as a representation of how competitive a keyword is. For example, if keyword 1 has a supply of 200,000 while keyword 2 has a supply of 5,000,000, then I would consider keyword 2 as being more competitive than keyword 1. And all things being equal, I would prefer to target a keyword that is less competitive and with less demand, rather than a highly competitive keyword that has a higher demand. The reason for this is that I feel that I have a better chance of cornering a section of a less competitive market than I do that of a highly competitive one. Based on my concern with KEI, I have decided to create an alternative. I have called this alternative "Competition Indexed Demand" (CID). Now, CID works out the marketing potential of keywords in a similar way to KEI but it uses a different formula, one that takes more into account the supply numbers of keywords (or their competitiveness). For example, using "ranking" as the starting keyword with Overture, KEI suggests the following top 3 keywords, Keyword........................Demand.....Supply.......KEI nfl quarterback ranking........43,474.....75,800......24,934 nfl power ranking..............43,171....122,000......15,277 college basketball ranking.....71,149....541,000.......9,357 while CID suggests the following top 3 keywords, Keyword.................................Demand......Supply.......CID dick vitale college basketball ranking..16,983......33,400.......640 nfl quaterback ranking..................43,474......75,800.......427 vote nba power ranking...................3,129......30,200.......394 Comparing the 2 sets of results, you can see how CID favours lower competition compared to KEI. I have now used CID for quite a number of keyword research projects and have found that not only it favours lower competition, but it also suggests keywords that, I feel, have a better demand-supply balance. Given that CID is an alternative to KEI, you now have to make a decision when doing your keyword research in order to determine the marketing potential of the best keywords to use. The decision is: shall I use KEI or CID? The answer to this question is straightforward: if you want to focus on high demand then use KEI, and if you want to focus on lower competition, then use CID. Furthermore, based on my obervations of KEI and CID results, I have felt the need to come up with 2 rules to avoid both KEI and CID generating what I feel are inappropriately high numbers. My observation has been that these high numbers are generally generated because the demand and/or supply numbers are too high. These 2 rules are: - "the 100 thousand demand rule" which states that "any keywords whose demand numbers are above 100 thousands should be ignored", - "the 10 million supply rule" which states that "any keywords whose supply numbers are above 10 million should be ignored". Applying these 2 rules to KEI and/or CID will help you determine more realistically the marketing potential of keywords. In conclusion, CID should be seen as an alternative to KEI and not as replacement for KEI. The reason for this is that CID focusses on the competitiveness of keywords while KEI focusses on the demand. Serge M Botans Contact: author@cattle-ramp-seo.com Phone: 61-03-9478-7088 or 61-0415-642424 Web Site: www.cattle-ramp-seo.com PS. I have not currently released the CID formula. However, you can download my program Keywords Analysis to research your keywords using KEI and/or CID www.cattle-ramp-seo.com/KeywordsAnalysis.zip Copyright © Serge M Botans, Melbourne, Australia, February 2005 Serge M Botans is the CEO of the self-help search engine optimisationweb site http://www.cattle-ramp-seo.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites. The Best and Easiest Google-Friendly Change to Your Web Site No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?Luckily, it seems like in the recent years people have paid attention to SEO, moved their sites over to CSS, abolished "table" and "font" HTML tags, started using the H1 tag around their titles. 13 Tips For Good Search Engine Placements When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.1. PPC Advertising - The First Step In A SEO Marketing Campaign Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. Search Engine Marketing Hype Killing Small Businesses Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing. Submit Your Website to Search Engines Some search engine submissions are free and some pay for this benefit but before I get into it I would like to place a little word of warning.There will be some places that will offer to submit your website to hundreds or even thousands of search engines for free. How to Use the Google Patent to Get More Traffic According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change. 8 Essential SEO techniques 1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag. Dynamic Pages Dynamic pages and the Search Engines By Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.Do search engines such as google penalise dynamic pages?Dynamic pages are used to deliver content from a database to websites - the advantage being that data can be updated and the contents of pages changed without the need to reload pages etc. Meta Tags - What Are They and Which Search Engines Use Them? Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. Screwed: Is this an inevitability in the SEO World? By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing. Do-It-Yourself Search Engine Optimization Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your Search Engine Optimization Strategy: Make Love, Not War When it comes to search engine optimization strategy, there are basically two camps - those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods. History of World / Regional Search Engines and Directories Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10) In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Link Popularity Pitfalls As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have. Link Reputation - How to Improve Search Engine Rankings One of the most overlooked strategies to improve searchengine rankings is building your link reputation. This linkpopularity strategy is just as important or equal tocreating keyword rich content pages. The Changing Face of Search Engine Optimization With the ever evolving internet market for just about anything you can imagine and Google's index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other. Tips On Optomizing Your Website For Search Engines I wish to give a few little tips, about optimizing. You may find it quite useful, depending on the type of website you have. Search Engine Optimisation: The Soon to be Impossible Dream! There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom in resubmitting "companies", as we know, these were just men in back bedrooms with a host of CGI and Perl submitting scripts and a timetable.
|
| home | site map |
| © 2006 |
