 |
|||
| |||
 |
 |
 |
 |
|
|
| ||||||||||||
| ||||||||||||
|
Content Management Systems Eyeball SEOs
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems. Content Management Systems (CMS) are a hot topic right now with many corporate websites are turning to these systems to handle thousands of pages of dynamic data that they need to update regularly. Content Management Systems allow information to be added, edited or deleted automatically over the entire website. This can save hundreds of hours in manual updates. Pages of content are generated on the fly using a template driven system. When Content Management Systems were first developed, most had little regard for the requirements of search engine optimization. For some Content Management Systems this still holds true. Most CMS's, however, now have workarounds to accommodate those wanting to perform search engine optimization on their websites. The workarounds in the Content Management Systems involve two areas: writing search engine friendly URL's and creating individualized title and meta tags per page. Writing Search Engine Friendly URL's Some search engines (SE's) and directories like Google and Yahoo! can now read dynamic URL's but there are still a fair amount which can't or can only partially read them. The SE's like to see pages that have unique content per page and may limit the number of variable strings (i.e. ?, =. &) in a URL to assure unique content. By using a web server module called Mod_Rewrite it is possible to remove the stop characters from the URL string, thus making it more SE-friendly. To do this you will need to add a rule to the .htaccess file. For more information, see the following article on the Apache website: http://httpd.apache.org/docs-2.0/mod/mod_rewrite.html Creating Individualized Title and Meta Tags Some Content Management Systems such the latest release from Hot Banana Software boast full integration with SEO performance such as offering Conversion Tracking tool, Robots.txt and Meta Tag Management. Other CMS's such as PostNuke.com is struggling to catch up and offer workarounds to make their system more flexible and SE-friendly. PostNuke.com says that their next version (.8 release at this writing) will be fully SEO compliant. Until then, they recommend the pnMeta module, which will give control over the title, keyword and description tags over an individual page. Dynamically generated meta tag information, however, is not recommended. For more information see: http://www.miragelab.com/News+article-sid-19.phtml What Does CMS Mean For SEO's? Search engine optimization experts and others using SEO techniques will need to work closely with Webmasters and developers who use Content Management Systems on their web properties. This collaborative effort is necessary to insure that URL's are SE-friendly and that unique title and meta tags are severed up for each optimized page. A large website with tons of valuable content, should rank well in the search engines according to the SE's guidelines and the CMS technology would do well not to inhibit this, but rather would do well to promote good search engine rankings for large websites. Copyright © 2004 SEO Resource Search Engine Marketing Specialists Kevin Kantola is the CEO of SEO Resource, a California search engine optimization company, and has published many articles over the past 20 years.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Search Doesnt End at Your Homepage In a recent report for a new client, I wrote: "Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind. Look Out MSN Search, Here Comes Gbrowser It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN. Getting Noticed by Search Engines We all, meaning us webmasters want to have the best and top-rated website. But how do we get there? We start linking and submitting. The Golden 5: Steps to Google Success The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash. How To See What Pages Of Your Site Google Has In Its Index There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies. Quick Keyword Research that Works!!! Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales. Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them Don't put the cart before the horse.You can't do SEO (optimize your web site for search engines) until you've researched keywords. Easy And Simple Steps To Get Listed In Search Engines Search engines are one of THE best resource for free advertising. Better your web site's search engine position better be the traffic generation. A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed! Extra, Extra Google Now Gives you feedback. By Creating a Google Sitemap using free online tools you can get Google to crawl your site within 24 Hours. Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous. Google Adsense Optimization Tips There are plenty of tips to help you enhance your adsense revenue in the net, and I'm always seeking for new points. Today, I come back to the Help section of my google adsense account and find treasure there. If Content is King, then surely Relevance is Queen! There has been a lot of to-ing and fro-ing in the searchengine world of late and there are lots of conspiracytheories as to why these things happen. It is easy as a webmaster to get caught up in these webs ofintrigue. Hiring An SEO Constultant - 10 Reasons Why You Should It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it. Tread Towards A Successful "Internet Research" Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost. Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don't know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags. How to Get One Way Backlinks Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.Search engines such as Google have took steps in an effort to prevent this from becoming major problem by placing more importance on one way backlinks. A Play In The Sandbox Is Necessary There has been a good deal written about the Google 'sandbox' effect, as it's known. It has been taking up a lot of forum and article space over the last few months. Search Engine Optimization SEO Made Easy SEO is a never ending battle!So is SEO over-rated? I don't think it is. Some say that Google's automated PageRank? system and Alexa's Traffic Rank system are losing ground. Why Do You Want to Link With A Home Business And Affiliate Website? No, it's not a general question for all and sundry. Obviously, there are many who would want to link to a Home Business or Affiliate program related website and for good reason. Keyword Ownership: What It Is And Where Its Headed Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?A number of such services regularly email me offering keyword ownership of premium keywords for $300/year.
|
| home | site map |
| © 2006 |
