 |
|||
| |||
 |
 |
 |
 |
|
|
| ||||||||||||
| ||||||||||||
|
The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales. Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines. The competition has increased one thousand times over since then, with billions of Web sites existing online now, making for some very stiff competition in the area of Search Engine placement and rankings. This increase in competition has given rise to many different styles, and many different methods of Web site optimization. Optimization is simply the method of making a Web site "Search Engine friendly", by using methods of enhancement that will increase rankings and placement by placing the Web site higher in the SERPS (Search Engine Results Pages). Everything from software to increase rankings and placement, to Search Engine Management and Marketing Firms exist, with many online merchants becoming confused about what or "whom" to use and how to effectively use the various services to increase rankings and placement. The real battle seems to exist between those that favor "Organic SEO" as opposed to those that prefer "Non-Organic SEO". The term organic itself is defined by Webster's Dictionary as: instrumental; acting as instruments of nature or of art to a certain destined function or end (Webster's: 1913: 3). Organic SEO, also called Natural SEO, is the most time consuming, and the most tedious method of optimization for placement and rankings. However, it is prone to longevity of results, as it has a focus on content, meta-tag enhancement using proper descriptions, keyword enhanced copy within the appropriate specified densities of the Search Engines, and link exchanges. In addition, keyword dense reports, articles, and other content materials are usually added in a routine fashion to a site to maintain the densities necessary and increase rankings and placement. Organic SEO, if done properly in a step-by-step approach, can literally promote increased traffic and rankings for years. It can also contain overall marketing costs, as the use of PPC (Pay Per Click), is not needed as much with this method. The main drawbacks with this type of SEO, however, are the length of time it takes to properly implement all the steps necessary, and the length of time it takes the Search Engines to thoroughly spider and index a site that has implemented Organic SEO. Non-Organic SEO, also called Artificial SEO, can take many forms, and can use some Organic SEO coupled with other techniques. These techniques can include software generated keyword enhanced pages, some methods of re-directs, whereby traffic is shunted off from other sites, with their permissions, and software generated doorway pages and meta-tag descriptions. There are many different techniques that can be employed including rather controversial ones such as hidden text loaded with keywords, and tiny text. Overall, Non-Organic SEO methods are quite popular, as it is a much quicker means to rankings and placement. Links might be purchased from "link farms" which are simply services that specialize in the promotion of links to others. Although Non-Organic SEO can speed up rankings and placement initially, care needs to be given when using any of these methods. If keyword dense pages are automatically generated en masse, the Search Engines might view large sites, with large numbers of such pages as "Search Engine Spammers" and a risk of being banned does exist. In addition, pages may initially place very high, only to drop lower rather quickly, as the Search Engines still place a great emphasis on good content, which is not usually the focus of the Non-Organic type of SEO. All in all, it really depends upon the overall purpose of a site, and the longevity of results desired by a Web master/site owner. It also depends upon how quickly results and sales are needed. For some seasonal sites, such as holiday-theme sites that only remain up for a few weeks or months, then the quicker method of Non-Organic SEO can be quite effective. On the other hand, if a Web master/site owner promotes a product or service to which they are committed for years, or perhaps a lifetime, then Organic SEO would definitely be the better choice of optimization method. No matter which type of SEO methods are chosen or implemented, an ongoing campaign of optimization does need to exist, as the parameters that are used for the rankings and placement by the Search Engines, change frequently, and research into current methods needs to be done routinely. As the old saying goes, "Different strokes for different folks", really applies to Search Engine Optimization and rankings and placement. The whole Search Engine Optimization process is really more art than science, and continues to change daily. Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How To Avoid These Ten Costly Search Engine Mistakes If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. High Google Rankings: Frequency vs. Positioning There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site. Optimizing Your Website Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.Basically, SEO is a marketing strategy for your site. How to Avoid the Google Duplicate Content Filter? More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet. Feed Those Hungry WIIFM Monsters, Get Them To Multiply Everyone packs their website with keywords in order to feed those keyword-hungry search engines spiders.Just do not starve your potential customers by forgetting to have the food they like:ample helpings of benefitstips rich in protein (practical)automatic weekly feedings (like a newsletter)If you (affectionately) look upon your potential customers as if they are WIIFM monsters, and understand how to care for and feed them, there will be no scary nightmares (unprofitable websites). Press Release + PRWeb = Top Google Rank... True or False? I've always been a big time press release aficionado.And up until recently I've steadfastly taken the low tech route by sending them out via snail-mail. How To Start An Internet Business - Meta Tags and Keyword Density Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them Don't put the cart before the horse.You can't do SEO (optimize your web site for search engines) until you've researched keywords. The SEO Game - Do You Play It? Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess. The Great Search Engine War, Where Content is King When search engines first appeared, they were simple affairs consisting of a relatively basic database containing small amounts of information about websites. The search engine database allowed web-surfers to search for specific words or phrases. Good Things Come to Those Who Wait (and Other Analogies and Clich's for SEO) We've all heard that familiar expression, "Good things come to those who wait". Whether you're waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV? well, maybe not the DMV, good things will come if you simply allow them to come in their own time. Why Search Engine Traffic Should be Your Top Priority Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. Beating the New Google AdWord Rules with Blogs and RSS When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.Since then, Google Adwords has become one of the main traffic generation tools for most affiliates. Which SEO Company/Firm to Choose for SEO Services? In the last 2-3 years many new companies have mushroomed, providing cost effective seo services to their customers. In this whole galaxy of seo companies some are authentic, while others are not. To Understand the Success of Website Ranking Time is a factorTo obtain positive results is not very fast to achieve. It always takes time to reach a good ranking on search engines since there are millions of web pages to be indexed in their databases. How Search Engines Connect Sellers and Buyers Maggie knows how to find what she wants. She lets her fingers do the walking - not in the Yellow Pages, but at Google. Make The Search Engines Love Your Site Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below. 2 Lesser Known Ways to Brainstorm for Internet Home Business Keywords Search Engine Optimization (SEO) doctrine states that you should always find a keyword that has little to no competition and that has high demand so that you can rise to the top of the search engine results and dominate that particular keyword. The problem with the internet home business area is that many people online are creating new websites with the typical keywords like "work from home" and "home business" so as a result it is almost impossible to rise to the top of the search engines or risking having to pay lots of money for pay per click advertising. Twelve Steps to Higher Search Engine Placement Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site. How to Pick an SEO Firm If you're looking for an SEO firm, we recommend that you weigh 10 factors that can save you trouble down the road.1.
|
| home | site map |
| © 2006 |
