 |
|||
| |||
 |
 |
 |
 |
|
|
| ||||||||||||
| ||||||||||||
|
Your Website Title Could Be Costing You Money
Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings. If you go to Google right now, and type any search phrase you want, you get back a listing of web sites that match the keywords you entered in. If you look closely, you'll notice that each search listing' hyperlink is also the title of that website. The title you choose needs to describe to your prospects what your website is all about. It needs to be able to entice your prospects to click on your listing over any other listing. If your title is simply your company name, you are most likely loosing lots of traffic. You will also find it difficult to rank highly on relevant keywords to your site. Here are some things to consider: 1. Make sure you use relevant keywords Keywords are simply search terms that your web site prospects will type into a search engine in order to find you. The keywords you are targeting need to be included in your title. Your keywords also need to be as close to the beginning of the title as it makes sense to do. For example, if you were selling shoes online and you were targeting the keyword "children shoes", you could have a title like "Children's shoes for hard to fit children." Notice how the targeted keywords were at the beginning of the title. Putting your keywords at the front of your title speaks to keyword prominence. Prominence refers to the importance of your keyword in the title. If your main keywords are at the very beginning of the title, it is said to have a prominence of 100%. If they are at the very end of the title, they have a prominence of 0%. As much as possible, you want to have your main keywords appear towards the beginning of your title. 2. Consider using your main keyword twice in your title If you are optimizing your site to rank well on Google, you should also consider finding a way to include your main keyword twice in the title. The trick is to do this without making the title sound stupid. One way I do this is to use the pipe character | between your main keywords. For example, if I was writing a title for a fishing website and the main keyword I was targeting was 'fishing charter' I could repeat the keywords this way, "Fishing Charter | Are you ready for a fishing charter you won't soon forget?" This example gets my target keyword at the beginning and manages to repeat it again without making it look stupid. 3. Persuade your prospect to click on your link The link that your prospects will see when they do a search of your website on a search engine will almost always be the title of your website. Even if you get to the first page on a search engine for the keywords you are targeting, you still need to persuade your prospect to click on your link over all the others around you. If you title is not persuasive, or even non-existent, you won't get the traffic you expect even if you are number one in the listings. Your title must be persuasive. 4. Say what you want in 65 characters or less. Almost all search engines limit the length of the title that will appear to the search engine surfer. Google for instance, only displays the first 60 to 66 characters. Sometimes, a webmaster will try to include every one of their keywords in the title in the hope that all of their keywords will be picked up by the search engines. Keep your main keyword prominent in the first 65 characters of your title. Do this while making sure that your title is properly targeted to your target market. You can include your secondary keywords in the body of your web page, but keep them out of the title unless it makes sense to keep them in. The rule of thumb for including secondary keywords in your title is to include them only if you can still keep the title persuasive to your website prospects. Your website title is crucial to your success online. Your title is vital to your efforts of getting traffic online. Make sure it is descriptive, and persuasive. It needs to include your main keywords as close to the start of your title as it makes sense to do. You need to avoid repeating the same keywords over and over again. This may work for keywords that have little or no competition on them, but it won't work for any keyword that gets even a decent amount of traffic on them. This article was written by Joe Duchesne, president of http://www.yowling.com/, a budget web hosting company that specializes in helping online business owners increase their website traffic. Copyright 2004 Yowling. Reprint Freely.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Search Engine Optimization and Submission Tips Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'. How MSN and Yahoo Sells Your Traffic Yes, it really happens. Now you might find it hard to believe butyou will understand after I explain. The 7 Best Stealth Techniques to Improve Your Google Rankings Stealth as in Spying. But Knowing What your Top Competitors are Doing and how they are doing it you can greatly improve your very own search Engine Rankings. When to Hire a Professional SEO Firm? In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective. Optimize your Search Engine Placement Five Easy Ways If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough. The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe. Have You Heard Of Website Optimization Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about.Website optimization means optimising your website so the search engine spiders will love it. DIY SEO Part 1. Wordtracker for keywords. Google Patent Application - Linking The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data. Everything You Wanted To Know About Google -- But Were Afraid To Search For! (A Reflective look at the little search engine that soared!)All knowing, all seeing, ever present!Google has permeated into almost every aspect of life on this planet and beyond. It has become a mainstream fixture for computer and Internet users around the globe. How to Make Better Use of Web Site Page Titles and META Data We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective. Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites. How To Improve Your Search Engine Ranking With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines. New Free Online Tool for Keyword Research I came across a new website the other day and was quite pleasantly surprised.Basically this is another really great way to get targeted keywords for your website. How to Get Non-stop Free Traffic to Your Website Yet the simple truth is that without traffic a website cannot be successful. Lack of traffic really need not be a problem because there are various free, proven ways of generating traffic that will cost you nothing but get you lots of traffic without you having to spend anything. Hiring An SEO Constultant - 10 Reasons Why You Should It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it. 5 Extremely Valuable Search Engine Optimization Tips Search engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:1. Dont Make the Top 30 SEO Mistake SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.Yes, there is truth in that Top 30 goal. Get Personal With Google Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader. 7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web SiteStep 1 - What is Your Web Site's Main ThemeThis is a Fairly easy step.
|
| home | site map |
| © 2006 |
