Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!


Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds?

Ask the following question first: What do I know about SEO?

If the answer is "nothing", then don't buy it.

Marketers are banking on the lack of knowledge among consumers. It is no different whether it is the SEO world or the automobile world or the cell phone world. The best search engine optimization tip I can provide is this: educate yourself.

Search engine optimization help often comes in two forms:

1) The Big Sell
2) The Complex and Mysterious

Attempts to "sell" search engine optimization software are really of no true help. These marketers are trying to sell something, not necessarily trying to help. When it comes to SEO, learn more about it before buying the latest SEO gizmo. Though it is true that we all need tools and services to complete tasks more efficiently and quickly, it is also true that we can better use those tools if we understand and learn the underlying processes. Let me state unequivocally that there is no need to go out and blindly purchase search engine optimization software that will cost $100 plus (sometimes much higher!). Just like anything else that someone will try to sell, take a step back, relax, review, reconsider and learn more.

Some articles on search engine optimization are written for those "in the know". Replete with complexity and mystery for those of us whose days are not filled reading the latest industry inside scoop. It takes a lot of reading and searching to discover the best, sound search engine optimization advice.

Has the SEO Fog lifted from around your head?

Has the "I MUST buy that cool SEO software" syndrome been cleansed from your system?

The urge to go out and buy these "cool tools" is based on the fact that SEO is hard work. It takes time, energy and education to do it right. However, it is in persevering and taking the time to learn that will ultimately lead to success.

How much education does one need?

At the very least, the ability to answer the following basic questions:

How does search engine optimization fit into an overall marketing strategy?What are onpage and offpage optimization? What are the steps for fulfilling each?Which are the main search engines? What three are truly important?

Don't spend big bucks on anything until answers to these questions can be found.

If you are simply looking for a search engine optimization tip that will make life on the web a little easier, then my recommendation is of no use. But you will find, as many have, that you will jump from one SEO tool to another continually searching for that magic bullet. Save the pain (and money) and get educated first.

Paul Stefanski develops Recommended Web Tools, a resource for those just beginning to develop their own websites.

A more complete form of this article, with included resources, can be found at Search Engine Optimization Tip.


MORE RESOURCES:

SEO Services Alert: Internet Marketing Blueprint Unveiled at 2012 AAJ Winter ...
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USA TODAY

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MELBOURNE, Australia (AP) – US Women's Open champion So Yeon Ryu shot a 4-under 69 on Friday to take a one-stroke lead over fellow South Korean player Hee Kyung Seo after the second round of the LPGA Tour's season-opening Women's Australian Open.
South Korea's So Yeon Ryu shoots 4-under 69 to top Women's Australian Open ...Washington Post
Ryu grabs lead at Women's Australian OpenMiamiHerald.com
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Forbes

What You Need to Know about SEO
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Online Newsrooms: A Necessity for Search and Social Content StrategySearch Engine Watch
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InsideARM -ClickZ -News Pakistan
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International Business Times

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Should SEOs be siloed into doing just SEO and close themselves out from other marketing skills? Or should the new kind of SEO should be jack of all trades and also the master of all trades? The modern day SEO should be an integrated SEO digital ...
Los Angeles SEO Company, Avital Web, Now Offers White Label SEO Reseller ServicesTechnology Digital (press release)
Top UK SEO Companies 2012International Business Times
Internet Marketing Company Announces an Increase in the Search for Keyword ...San Francisco Chronicle (press release)
PR Web (press release) -SBWire (press release) -DigitalJournal.com (press release)
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SEO Beam Named Seventh Best SEO Company in India by topseos.in for February 2012
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The independent authority on Search vendors in India, topseos.in, has named SEO Beam the seventh best search engine optimization company in the online marketing industry for the month of February 2012. The list of the best SEO companies India are ...
The Best Search Engine Optimization Companies Ranked in Canada by canada ...PR Web (press release)

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Thunder SEO Announces Gary Magnone to Speak at SMX West 2012
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San Diego-based online marketing agency, Thunder SEO, announces their Senior SEO Strategist and Business Developer, Gary Magnone, has been selected to speak at the Search Marketing Expo SMX West 2012 conference. The topic Magnone will be speaking on is ...

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Covario Issues Annual Client Awards for SEO/SEM Success
ADOTAS
ADOTAS - Search engine marketing/SEO services provider Covario issued the results of its annual Sigma Awards yesterday, during the company's annual INFLECTIONPoint customer conference. Covario presents those awards to its clients who've demonstrated ...
8 Search and Social Takeaways from Covario INFLECTIONPoint 2012Search Engine Watch

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International Business Times

SEO Link Monster: All About the New Blog Network that Promises Top Ranking for ...
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By Kukil Bora: Subscribe to Kukil's RSS feed At a time when recent alterations to Google's algorithm in ranking Web sites have affected many, a new SEO tool named 'SEO Link Monster' is generating a lot of buzz in the Internet marketing world.
8 SEO Tips That Take 15 Minutes or LessSearch Engine Watch
The Best Link Building Tool You've Never Heard Of: ahrefs.comSearch Engine Journal
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Forbes

How to Analyze Google Analytics (not provided) Data
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If you don't like this kind of uncertainty in a career, then maybe SEO isn't for you. However, if you love a challenge and finding creative ways to overcome obstacles, read on. One of the most immediate problems that the Google update caused was the ...
Google Places Can Greatly Help Boost Agents' Real Estate SEO Marketing Efforts ...SBWire (press release)

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Wet Basement and Mold Specialist in Scranton Hires Local SEO Team to Attract ...
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Integra-Clean & Dry, LLC, a full-service mold removal and basement waterproofing business in Scranton, Pennsylvania, is pleased to announce its recent SEO marketing campaign developed by Prospect Genius, a leader in local online advertising.

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